Search engine optimisation (SEO) is the process of preparing a website
for search engines so that it attracts visitors by securing top
rankings for the most relevant search terms and phrases without using
Pay Per Click (PPC) advertising.
Over 90% of people using the Internet use search engines and
directories to find what they are looking for online. Websites that
appear on the first couple of pages of search engine results attract a
much larger number of visitors and buyers!
Getting listed at the top of search engines such as Google, and staying
there using the keywords that are most relevant to your business will
often require a professional search engine optimisation strategy
tailored specially for your website.
We focus on four distinct areas to improve the ranking of your website:
Key Words
There are many key words that you will want to associate with your
website. We allow you to add and updates these on a site basis and also
on a per page basis. This means that you can get as specific as you
like ensuring that when people search for information on search engines
you can give them exactly what they are looking for.
Link Building
The number of inbound links to a website is used by Google and other
search engines, to determine the ranking of your site. Websites with
more inbound links are considered more important and will generally be
ranked higher.
Content Relevancy
All rankings are driven by content. If you don't have relevant and
readable content that as aligned with your core key phrases, you simply
won't achieve a search engine ranking for them.
Architectural Optimisation
Cascade Lite is built to be search engine friendly, this means that it
integrates seamlessly with search engines such as Google. Cascade Lite
provides Google with realtime site maps allow easy reporting, searching
and indexing of your site by Google.
Google SiteMaps
The Google Sitemaps programme is two-way communication between
webmasters and Google. Cascade Lite provide Google with information
about your site so that they can index it more effectively. This means
we can show you how Google sees your website and tell you about any
trouble that they have had while crawling it. We can also show you
statistics on how your website is searched and how your website is
ranked based on the key words that you have selected.